ABOUT

Asia Aisle publishes case studies about Asian companies entering the American market. Each piece takes a single company, examines how it approached the crossover, and identifies what worked, what didn't, and why.

The name comes from the international aisle in American grocery stores, where most Asian products are shelved and where most of them stay. The publication exists because crossing over is a strategic problem that keeps repeating, and the companies attempting it are worth studying closely.

The format is scrollytelling: long-form, visual, and research-driven. Each piece is built to be read in one sitting.

Format
Scrollytelling case studies. Data visualization carries analytical weight alongside the prose. One company, one market-entry attempt per piece.
Sources
Regulatory Filings Corporate Disclosures Industry Analytics Academic Research Chinese-Language Media Founder Interviews Consumer Platform Data
Frequency
New case studies published on a rolling basis.
IP Lab

Asia Aisle is the editorial platform of IP Lab. IP Lab helps brands turn marketing spend into ownable intellectual property: cultural assets that appreciate instead of expire. We work across the U.S. and Asia.